Project Overview
QR Code Launch for MedicAlert Australia Foundation
MedicAlert is Australia’s most trusted provider of emergency medical information for more 25 years. A major campaign was rolled out to launch their new QR code technology.
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Jeff was called upon for his expertise in public relations strategy and media relations to launch the new QR code technology. A public relations campaign was developed to capture key audiences and engage with media.
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Public relations
Creative strategy
Partnership facilitation and management
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Media coverage across each mainstream television and radio outlet in South Australia & News Corp Australia.
Facilitation of a media conference in partnership with the SA Government & South Australian Ambulance Service.
Get in touch!
Every great campaign begins with a conversation where an idea can be explored. Let’s meet to speak further.