Hi, I’m Jeff Smith.

Based in Adelaide, South Australia I’m a passionate and highly motivated freelance public relations and communications professional with 15-years experience.

I work locally and nationally with small to large-scale, high profile brands to deliver cost –effective and powerful communications solutions across industries including lifestyle, entertainment, food and retail, and finance.

Some notable brands I’ve worked with include Adelaide Fringe, Adelaide Central Market, AMP Advice and the Australian String Quartet.

I’m known for my ability to deliver high-value public relations campaigns in an industry that is overrun with spin.

Most people overpromise and severely under deliver…

This is why I’m so passionate about providing a genuine and personalised service that is based on quality relationships and exceptional results.

Let’s meet to discuss how I can support you.


• Grow the visibility and exposure of your brand
• Craft a powerful narrative that engages and connects with your audience
• Boost your media profile and create new opportunities
• Connect with the people who matter and make the most of your time
• Create content that gets people talking about your brand
• Solve business challenges with out of the box thinking from someone who’s seen it all

Public Relations and Communications

Are you sitting on a PR goldmine?

It’s easy to get stuck doing and miss your window to share your successes.

Sharing your success stories has been proven to create new opportunity, increase revenue and promote a strong work culture.

Not sharing success ultimately costs crucial new business and opportunity.

With extensive networks in digital, print, radio and television I can create exposure that will get people talking.

  • Media relations
  • PR strategy
  • Media releases
  • Traditional and digital campaigns
  • Creative strategy
  • Thought leadership
  • Influencer engagement and management
  • Media coaching
  • Content creation
  • Copywriting

Reputation Management

Do you have a plan for when something unexpected threatens your reputation?

When times get tough, you need someone who is calm in a crisis. Together, we can navigate even the most unchartered waters and come out on top.

  • Risk management
  • 24/7 crisis support
  • Stakeholder and community engagement
  • Media management/training

Social Media

Are you afraid of being left behind while so many are finding new customers online?

I will ensure that you are at the cutting edge of the digital world. Through clever strategy we will focus on content ideas that will drive engagement and reach.

In a time when the online world has never been more saturated it’s critical that you capture your audience quickly and keep them engaged.

  • Research
  • Competitor analysis
  • Content strategy
  • Influencer marketing
  • Digital PR strategy
  • Measurement and analysis


Proven Results. Real Relationships. Value.

These are the three principles that define my client relationships.

In an industry where there are millions of freelance options, it’s difficult to know who to trust with something as important as your business. So I let my proven results do the talking.

But don’t just hear it from me…

Jeff is a dream to work with. He is well connected and will make a huge difference for your brand or project

Jessica Braithwaite

Presenter Nine News

Above his outstanding work ethic, Jeff is a fun person to work alongside and a thoughtful companion for any business marketing journey

Amanda Pepe

Freelance Consultant at Amanda Pepe

Jeff was an integral driver of our project to build the brand profile of me and my business

Patrick Canion

Business Mentor at Patrick Canion

I’d strongly recommend anyone looking for PR advice, support and delivered results; to get in touch with Jeff

Matt Tarrant

Magician, Mentalist


As a freelancer, I work smarter to provide cost effective and outcome driven solutions that support my clients.

Whether you are a brand, individual or agency I will be flexible, nimble and accountable, helping you achieve communications that leave a lasting impression.

Get in touch directly or send me a message.

Phone: 0402 677 389
Email: jeff@jeff-smith.com.au